Begin
by clicking on a date to embark
on a fascinating journey
through the history of Asbach.
Experience a period of living
German history from the
birth of a legend to a leading
international brand.
1892
Hugo Asbach, merchant and
distiller, founds Asbach & Co.
in Rüdesheim on the romantic
Rhine on 11th May, 1892.
A legend is born as the then
24-year old sets up a business
with just two stills. This
lays the foundation stone
of the unique and fascinating
history of Asbach.